Design for people
Psychology and research grew into service design, UX/UI, digital products and the craft of making complex systems usable.
Strategy · Business Development · Government Engagement · Customer & Decision Intelligence
I turn complex systems into experiences people can understand, trust and use.
Across public systems, financial services and large-scale digital platforms, I connect evidence, human behavior, commercial opportunity and execution—shaping propositions, partnerships and transformation paths that move organizations from ambiguity to action.
Norakamol ChaipakdeeBangkok · Thailand
My career has not been a series of disconnected moves.
It is the continuous accumulation of design, business development, financial understanding and systems transformation.
CONNECTED EXPERIENCE PRACTICE
From screens to spaces.
EXPERIENCE THAT COMPOUNDS
Three disciplines.
One integrated practice.
Financial systems
From activity-based costing and securities assessment to banking, payments, customer value, health financing and CFP study.
Business development & transformation
Opportunity framing, commercial propositions, strategic partnerships, public-sector diagnosis and cross-organization mobilization.
Human-centered design+Financial understanding+Business developmentDesigning for Thailand
SELECTED EXPERIENCE
Built across sectors.
Connected by a way of thinking.
Oct 2026—PresentTrue CorporationPO Lead, True Website (Outsourced)
Leading product direction and cross-functional delivery for the True website, aligning business priorities, customer journeys, UX/UI, SEO/SEM and performance analytics.
2024—2026PTG Energy / Max MeSenior Master, Partnership Development
Led business development for a post-payment-gateway commercial and PTS point-pricing proposition connecting SHIN Hotel Group's 23 properties with 4,000+ nationwide redemption touchpoints. Shaped the partner value proposition and commercial activity needed to progress the deal, supported by customer-demand mapping, geographic coverage and analysis of 19,704 redemption transactions across five months.
2022—2024True CorporationHead of UX/UI
Led a 9-person UX/UI team across major digital platforms serving more than 12 million users, aligning business, technology, brand, research and delivery.
2019—2022ttb BankAgile Specialist — IT
Served as Mobile Banking Evangelist during the merger, managing and coaching a 20–30-person digital enablement team and authoring frontline playbooks used for employee training. Combined TAM quantitative research with UX research to address adoption barriers as mobile-banking MAU grew from 1.2M to approximately 1.6–1.7M against a 3M post-merger target.
2006—2019TRIS CorporationResearch Lead / Consultant
Led and supported nationwide public-sector assessment and transformation programs covering 108 organizations across all 77 provinces. Served as key account for the Ministry of Justice, joined rotating cross-ministry teams, supported NHSO board meetings through dashboard and indicator development, and contributed to an innovation-capability assessment involving 120+ applicant listed companies.
2004—2006Public Affairs FoundationFreelance Researcher
Conducted contract-based research across Thailand's health-promotion and health-education systems, the alcohol market and national drug-demand estimation, translating evidence into policy-oriented findings.
2002Thailand Securities Institute (SET)Assessment Systems Specialist
Supported quality assurance for Investment Consultant licensing examinations, assessment-system requirements and foundational capital-market content.
CAPABILITY MAP